SBR Bikes and Brews - St. Louis’ Premier Bike Shop. Quality Bicycle Service. Pro Bicycle Fitting. + Coffee coming soon! SBR was founded in 2009 as the premier Triathlon Store in the Midwest. Now, 15+ years later, SBR has grown into all categories of cycling. We’re proud to be the largest BMC Dealer in the Midwest, and the go-to location for Premium Products paired with unmatched Customer Service. This, plus our dedication to Quality Bicycle Service & Pro Bicycle Fitting, is what keeps us one step ahead of the competition.